hi! pleased to (digitally) meet you ☻

i’m romée – founder of RADIANT creative lab.

a creative generalist who thought she should be a specialist to be successful. sounds familiar, huh? but during my various studies and jobs, i found out that this is exactly what makes me a specialist of my own – bringing together disciplines such as strategy, concept, branding, and project management.

the last few years have been very fruitful for me to get to that point. i’ve gained experience at a number of companies with various responsibilities, but i have always had the feeling that i was missing ‘something’: when I was managing a team, i was craving to ‘create’, and vice versa.

but then i found out through a price-winning project what really makes my heart skip a beat: sitting down with clients, analysing and identifying their needs. by creating a remarkable brand strategy and identity, the relationship between audience and brand is nurtured – building meaningful relationships and growing your business.

curious to learn more? let’s uncover your full potential to be a long-lasting brand! are you ready to go on this journey to make a real impact?

Let's connect!



brand strategy
creative strategy
digital strategy


brand development
brand identity & graphic design
rebranding implementation


content creation
content marketing
(creative) copywriting


customer journey mapping
digital marketing campaigns


account & client management
brand management
project management


data analysis
google analytics


feb - dec 2020
marketing & brand manager
sep 2018 - feb 2020
total design
client manager innovation & storytelling
mar - jul 2018
trainee content creation & social media
sep 2017 - feb 2018
trainee brand & communication
sep 2012 - feb 2016
studio romée van lotringen • graphic design & branding
founder & designer


2014 - 2017
vrije universiteit amsterdam (VU)
BA MKDA (media, art, design & architecture)
~ specialization: design
~ minor: managing digital innovation
2013 - 2014
university of amsterdam (UvA)
media & culture
2012 - 2013
amsterdam fashion institute (AMFI)
propedeuse fashion & branding

ready to start a project?

get in touch!